Conference presentation

On June 4, I will be giving a keynote presentation on Enterprise Information Management (EIM) at a conference arranged by IIR. When starting to prepare the keynote I realized that the term EIM is used in a rather inconsistent way by users and vendors alike. But, as some of my colleagues stated: for companies to manage their information assets better, they need to clearly understand the term enterprise information management and its meaning. And, they also came up with a definition:

Enterprise information management (EIM) is an integrative discipline for structuring, describing and governing information assets, regardless of organizational and technological boundaries, to improve operational efficiency, promote transparency and enable business insight.

This definition is comprehensive and covers the most important elements of EIM. But, although it is a one sentence definition, I was looking for something even shorter. How do you like this one:

EIM is the just-in-time concept for information.

Unfortunately, the conference was cancelled due to a small number of participants. I find it interesting that a concept like EIM is not interesting enough to attract a larger audience.